New to the Demandbase B2B Marketing Podcast, an interview with Craig Rosenberg. Known as the Funnelholic and respected as a B2B marketing and sales thought leader, Jason Stewart caught up with Craig just before he was speaking at the Marketo User Summit in San Francisco (#MUS13). His session, The Automated Salesforce: How Technology is Changing Sales Forever, provided a framework to understand the sales technology landscape and discussed best practices for building a sales technology platform.
Jason and Craig discuss sales and marketing technology, but with an emphasis on sales rather than marketing…Craig’s session at the Summit highlighted the tools and technologies that the modern B2B salesperson is using to help improve productivity, as well as the challenges inherent to getting salespeople to use new technologies and the rise of the sales technology budget.
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