Updated: November 4, 2019
Customer (also “you” and “your”) agrees that the ads policy, available at: https://www.demandbase.com//ads-policy/, as amended from time-to-time shall apply to any content provided by Customer to Demandbase for use with the Targeting Service.
Demandbase may: (i) remove or reject an ad for any reason; and (ii) change the formatting, positioning and placement of your ads. You acknowledge that Demandbase cannot control how clicks are generated on your ads and is not responsible for any clickfraud, technological issues, or any other invalid clicks that may affect your ads.
If you are placing ads on behalf of another entity that is acting as the advertiser, you agree that you have permission to place those ads and that you will be responsible for any violations of this policy by the advertiser.
Customer agrees that all ads have attributes accurately declared, including but not limited to advertiser domain and any other embedded attributes. All third-party impression/click trackers (e.g. DFA, Flashtalking, Mediaplex) must be SSL compliant. Customer may not include any third-party vendors or tracking technology unless Demandbase has specifically approved such in advance in writing (e.g. Adobe, Demdex, DoubleVerify, etc.).
In the case of audience data generated by the Targeting Service (the “Audience Data”), Customer may not: (i) replicate (or enable a third party to replicate) the Audience Data; (ii) create second or third-party audiences or derive any other targeting data from the Audience Data; (iii) store the Audience Data outside of the Service; nor (iv) use the Audience Data after the termination of the underlying license or after the impression cap stated in the Order Form is reached, whichever is earlier.
Unless specifically agreed to in advance and in writing, for any data that is collected or otherwise received or derived from the ads and Targeting Service, Customer:
Customer agrees that any ads it provides will not:
Customer agrees that landing pages:
Customer agrees that it will abide by industry standards with regards to the ads, including but not limited to, those put forward by the Coalition for Better Ads and Digital Advertising Alliance. Customer will share a link on its website to opt-out of cookies from Demandbase via: http://optout.aboutads.info/.
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