ABM Vanguard Awards

Congratulations to this year’s ABM Vanguard Awards winners! Your innovative strategies and outstanding achievements in Account-Based Marketing have set a new standard. We celebrate the visionaries and trailblazers who continue to elevate ABM to new heights with Demandbase solutions.

Important dates

July 9: Call for Entries Open
August 15: Submission Deadline
September 5: Winners Notified
October 7: Winners Publicly Announced

Winners receive

Up to 2 free passes to Demandbase GO in NYC, with fully paid 2-night hotel accommodations for 2 team members.
Trophy and digital badge for LinkedIn and company use, plus on-stage recognition during a high-profile GO session.
Featured highlights in the Demandbase blog, social media, and newsletter, with the option to collaborate on a case study or speak at future events.

Congratulations to this year’s award winners!

ABM Trailblazer Award

Winner:

Modern Health wowed us with their multi-year ABM transformation, leveraging Demandbase to deliver personalized, buyer-centric strategies at scale, and culminating in a groundbreaking 2025 launch.

Revenue Revolution Award

Winner:

GoCardless redefined ABM with tailored, multichannel campaigns that drove impactful engagement and elevated brand awareness.

Data Dynamo Award

Winner:

Palo Alto harnessed data-driven precision to deliver personalized engagement, tripling industry benchmarks for ad lift rates and creating seamless experiences across the funnel.

One-Team Wonder Award

Winner:

Achievers set the bar for teamwork, uniting marketing, sales, and RevOps to turn high-intent signals into faster deals and stronger organizational trust.

Customer Experience Champion

Winner:

Stanley Black & Decker delivered personalization at scale, using vertical-specific journeys and Demandbase insights to drive engagement and meaningful connections.

Rising Star Award

Winner:

DISCO’s agile approach to ABM fostered sales and marketing alignment, showcasing the tangible impact of their evolving strategy.

Nomination guidelines

To ensure fairness and high standards, here are the rules for submitting nominations:

Active Demandbase customers only: Nominations must reflect work done using Demandbase solutions.
Limit of two categories per nominee: You may submit nominations for up to two categories.
Measurable impact: Include key metrics, KPIs, or business results.
Consent for marketing use: By submitting, you agree to allow Demandbase to feature your story in marketing materials (with final approval).

Judging criteria

A panel of ABM experts and industry leaders evaluated nominations based on:

Innovation: How original, groundbreaking, or creative was the strategy?
Impact and ROI: How measurable were the results?
Alignment to best practices: How effectively were ABM principles applied?
Use of Demandbase tools: How well were Demandbase solutions leveraged?
Scalability and collaboration: How well was the strategy executed across teams or scaled for broader use?

Frequently asked questions

Who can submit a nomination?

Only active Demandbase customers are eligible to submit nominations or be nominated.

Can I nominate my own team or company?

Yes! Self-nominations are encouraged.

How many categories can I submit for?

Each nominee can submit entries for up to two award categories.

Can I edit my submission after sending it?

Submissions cannot be edited after the deadline, so double-check your entry before submitting.

Is there a fee to enter?

Submitting your nomination is completely free!

Does Demandbase have any other award programs?

Yes! Every year we select one of our incredible partners to win “Partner of the Year”

Missed your chance to shine?

Don’t worry—there’s always next year! Start planning now to showcase your team’s incredible work in the future of ABM.

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