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Home | Resources | 2026 Gartner® Generative and Agentic AI Use-Case Report for B2B Marketing

2026 Gartner® Generative and Agentic AI Use-Case Report for B2B Marketing

20 Generative and Agentic AI Use Cases, evaluated by business value and feasibility.

B2B marketing and GTM vendors are under pressure to adopt AI intelligently — not just experimentally. The challenge isn’t awareness. It’s knowing where to start.

This Gartner® report gives B2B practitioners an analyst-backed framework for evaluating 20 Generative and Agentic AI Use Cases, mapped against business value and implementation feasibility.

It’s designed to support strategic conversations with GTM teams and cross-functional stakeholders — so AI investment decisions are grounded in evidence, not assumption.

Download the report to assess and prioritize your AI Use Cases with confidence.

Gartner, Generative and Agentic AI Use-Case Assessment for B2B Marketing, Upasna Chandna, Jeff Cohen, Alan Lopez, 17 February 2026

GARTNER is a trademark of Gartner, Inc. and/or its affiliates.