Quality vs. quantity: Building B2B pipeline that converts
If your sales team says leads aren’t good enough, but marketing swears they’re delivering…this webinar is for you.
For years, B2B marketers have been pushed to drive more. More leads. More activity. More names. But in today’s complex buying cycles, volume-driven playbooks are breaking down. Without focusing on the right accounts, your funnel fills fast, but stalls fast, too.
In this session, we dig into why high-volume tactics no longer work, and how today’s best marketing teams are shifting toward precision, buyer-context, and in-market signals.
Related content
Let’s connect at Forrester B2B Summit
April 27-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
Let’s connect at Adobe Summit
April 20, 2025 - April 22, 2026 — Las Vegas, NV
Meet Demandbase at Adobe Summit 2026 in Las Vegas. Book time with an AI GTM expert for pipeline insights, sales alignment, and revenue growth.
B2B Online Chicago
May 4-6, 2026 — Chicago, IL
Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.
Funnel to fork – Seattle
May 5, 2026
Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.
We have updated our Privacy Notice. Please click here for details.