Demandbase

Earn Your ABM Certification in Boston—And Create Your Own Converse.

Practical ABM skills, powerful networking, and sneakers you’ll design yourself.

Boston, this is your chance to elevate your skills and your style. The Account-Based Certification Event is coming to the Converse Flagship Store at 1 Lovejoy Wharf—and it’s more than just another workshop.

This immersive, hands-on certification program will equip you with the frameworks, use cases, and strategies top-performing revenue teams use to align, execute, and drive real results. Led by ABM experts, the session goes beyond theory, giving you practical tools you can put to work the very next day.

And because this is Boston, we’re doing things differently. After you earn your ABM certification, you’ll get the chance to design your own pair of custom Converse sneakers—a creative reminder that success in ABM means making it personal.

You’ll walk away with:

  • A globally recognized ABM certification
  • Practical GTM strategies to apply immediately
  • Expanded connections across the Boston marketing and revenue community
  • A custom pair of Converse designed by you.

Event Details

Date: December 3, 2025
Time: 4:00 PM – 8:30 PM ET
Location: Converse Flagship Store
Address: 1 Lovejoy Wharf, Boston, MA 02114

Agenda

3:30 PM: Check-In
4:00 PM – 6:30 PM: Certification Workshop
6:30 PM – 8:30 PM: Custom Converse Design, Networking, Drinks & Dinner

Who Should Attend

This event is designed specifically for individuals in leadership roles, including Director and above. Spots are limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows – request to attend now for a chance to join this unforgettable experience!

Speakers

Stephanie McArthur

Stephanie McArthur

Sr. Principal GTM Expert - ABX, Demandbase

Davis Potter

Davis Potter

CEO, ForgeX


Sponsor

Alcamo Marketing Logo Solid Black

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