Demandbase

The B2B growth playbook: Data, intent & engagement strategies that win


In today’s competitive B2B landscape, growth isn’t just about more leads—it’s about smarter, data-driven strategies that prioritise the right accounts, accelerate deal velocity, and drive measurable revenue impact.

This panel brings together industry leaders to discuss the essential playbook for B2B success, leveraging data, intent signals, and engagement strategies that truly move the needle.

 

Join us as we explore:

  • How to harness intent data to identify in-market buyers before your competitors do
  • Proven engagement strategies that drive conversions and long-term customer relationships
  • Real-world examples of B2B organisations using data and intent to scale revenue growth

Speakers

Tom Edwards

Tom Edwards

Senior Strategist,

Modern

LinkedIn

Paul Gilhooly

Paul Gilhooly

VP, General

Manager, EMEA, G2

LinkedIn

Avishai Sharon

Avishai Sharon

CEO,

Trendemon

LinkedIn

Dara Such

Dara Such

VP, Customer Strategy

& Enablement,

Informa TechTarget

LinkedIn

Katie Penner

Katie Penner

Head of Sender

Relations, Sendoso

LinkedIn

Greg Philiotis

Greg Philiotis

Chief Revenue Officer,

Demandbase

LinkedIn

Related content

Join top B2B experts to learn proven workflows that accelerate deal cycles with automation, engagement insights, and multithreaded outreach.

Master ABM in the Heart of Austin

December 11, 2025 — Austin

Get ABM certified in Austin at The Loren Hotel rooftop overlooking Lady Bird Lake. Hands-on workshops, expert insights, and networking with peers in the heart of Texas. Register now!

Deep Dive Roadmap Session

December 11, 2025 — VIRTUAL

Join our exclusive virtual user group to preview Demandase’s AI roadmap, shape future innovations, and connect with peers. Reserve your seat today.