The Market Segmentation Playbook
The art and science of dividing accounts into groups for customized sales and marketing experiences.
Discover detailed insights and best practices for segmenting your audience, including:
- 3 methods for identifying and building your target account lists
- Proven market segmentation examples, from simple to advanced
- How to find the sweet spot of segmentation strategy for maximum impact
- Checklists for optimizing your Marketing programs and efforts
Market segmentation is all about focusing on the best opportunities – the cornerstone of Account-Based Marketing.
What is market segmentation? It’s the process of dividing customers into more refined groups of buyers based on selected characteristics to execute targeted outreach. When you apply a segmentation strategy, you’ll improve pipeline velocity, close more deals, and increase your average contract value.
Think of it this way, would you prefer to paint a masterpiece with a roller or a brush? Applying broad strokes might be quick and easy, but when you’re more precise in your application – focusing on specific audiences that show a demonstrated interest in your product or service – your results are likely to be more impactful.
After you download the playbook, don’t forget to check out our Target Account List Calculator!
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