Better data, better marketing: How to win with account intelligence
Get more from your marketing campaigns and ABM efforts with this actionable deep-dive into data best practices for marketers.
We’ll show you the types of account data you can leverage to save time and money, uncover hidden revenue, and accelerate growth—and how you can rightsize it all to fit your organization’s unique needs.
In this webinar, you’ll learn how to:
- Keep up with the constant rate of change of B2B data so your marketing efforts are never wasted
- Identify blind spots in your TAM and uncover new target accounts for your programs
- Create intelligent, segmented campaigns based on competitive intel, complimentary technology, and renewal dates
Speakers
Tom Keefe
Principal GTM Expert
Marc Perramond
VP Product, Account Intelligence Platform
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
ANA Masters of Marketing Conference
October 20-23, 2026 — Orlando, FL
Join Demandbase to discover how AI and account intelligence can help marketing teams focus on the right opportunities, coordinate every move, and accelerate growth.
Beyond the AI Pilot: Building your 2027 GTM Strategy
October 26, 2026
Join Demandbase to learn how B2B teams can use AI, connected data, and smarter GTM workflows to improve alignment, act on the right opportunities, and drive measurable growth.
Global ABM Conference
November 4, 2026 — London, U.K.
Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.
We have updated our Privacy Notice. Please click here for details.