How Workday aligns sales and marketing with best-in-class ABX
On-demand webinar
Join industry leaders for a one-of-a-kind webinar where you’ll learn from Matthew Miller, Global ABX Principal at Workday, and Carolyn Wellsfry Cheng, Director of Global ABX at Workday. They’re the masterminds behind Workday’s trailblazing ABX strategy and they’re ready to share their expertise with you!
What you’ll discover:
- Crafting highly personalized and targeted engagement strategies, ensuring every interaction adds value.
- Omni-channel engagement crafting conversations with accounts, ensuring consistent messaging across sales and marketing.
- Pilot programs and how they scaled ABM tactics achieving significant results.
Related content
The Human Handoff: Where AI should stop and Revenue teams should step in
November 17, 2026 — London, U.K.
Join Demandbase and Huble Digital on November 17 for a peer-led lunch on AI, human judgment, revenue team handoffs, and meaningful buyer engagement.
Full Throttle GTM
November 18, 2026 — Austin, TX
Join senior GTM leaders at Circuit of the Americas for lunch, peer discussion, and a supercar driving experience in Austin on November 18.
B2B Marketing Live
November 18-19, 2026 — London, U.K.
Join Demandbase to discover how account intelligence and AI can help your teams prioritise the right opportunities, coordinate execution, and turn buying signals into pipeline.
From AI ambition to revenue reality
November 18, 2026 — London, U.K.
Join Demandbase and Marketbridge for an invite-only dinner, bringing together marketing and GTM leaders for an honest conversation about making AI work in practice.
We have updated our Privacy Notice. Please click here for details.