Driving engagement in professional services: From first touch to cosed deal
Thriving in a Digital- First World
Join industry experts Monica Behncke, Chief Growth Officer of Ironhorse and Stephanie McArthur, ABX Expert at Demandbase. They will share essential tactics and strategies to enhance engagement from initial touchpoint to the final deal closer.
By watching this session, you’ll take away insights how to:
- Shift from traditional methods to embrace modern marketing techniques
- Discover why diversifying acquisition strategies is vital in the current business environment
- Unlock the power to identify, target, and engage high-value prospects actively seeking services
- Explore proven strategies for setting up technologies and processes that facilitate effective collaboration between marketing and business development functions.
Speakers
Monica Behncke
Chief Growth Officer, Ironhorse
Stephanie McArthur
ABX Expert, Demandbase
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