Frost & Sullivan: How to structure budgets and teams for long-term growth
How do top-performing revenue leaders structure their budgets and organize their teams for sustainable growth?
Tough decisions need to be made – get the winning formula for optimizing your budget and team to ensure you are investing where it matters most for your organization’s goals.
This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Tracy Kraft, VP of Revenue Marketing, Demandbase, to discuss how to plan for long-term growth.
Like this video? Check out the full 30-min webinar, Build an Invincible B2B Revenue Engine, which brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today.
Speakers
Roberta Gamble
Partner and VP, Frost & Sullivan
Tracy Kraft
VP of Revenue Marketing, Demandbase
Related content
AI in ABM Certification – Chicago
June 2, 2026
Join our live AI in ABM Certification Course taking place at KPMG. Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows.
Let’s connect at ANA Masters of B2B Marketing Conference
June 3-5, 2026 — Chicago, IL
Join us at the ANA Masters of B2B Marketing Conference in Chicago and discover how AI-powered advertising drives pipeline and revenue.
Let’s connect at Gartner Marketing Symposium
June 8-10, 2026 — Denver, CO
Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.
ABM on tap at the Gartner Marketing Symposium
June 8, 2026 — Denver, CO
Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.
We have updated our Privacy Notice. Please click here for details.