Creating Relationships with CMOs

Shownotes

In this episode Kelly Hopping, CMO of Demandbase, and Peter Lorenco, VP of Marketing at PathFactory, dive into how to create relationships to build a community of mentors. Peter shares advice on finding the right communities and how to add value in those networks. PLUS: Tune in to find out who was previously a child model!

About the guest

Pete Lorenco has 14+ years experience accelerating marketing-driven pipeline and revenue for companies including EMC, Iron Mountain, and Avid Technology. One of Pete’s passions as a marketer is experimentation in the strategies and channels used to create, capture, and nurture demand. Outside of work, Pete’s #5-9s include spending time with his wife & 2 kids, crunching data to win his fantasy sports league, and enjoying the beaches and food options throughout Charleston, SC.