ABM Analytics

As technology advances, marketers are constantly seeking deeper and more actionable insights from their solutions. However, their data is often siloed, preventing them from building a holistic view of their marketing results.

With our all-new ABM Analytics, included in the Demandbase ABM Platform, marketers can get a complete picture of their overall marketing performance—across the entire marketing and sales funnel.

In this webinar you will learn how to:

• Measure and monitor the impact of Account-Based Marketing on your most valued accounts
• Test the effectiveness of your marketing spend with side-by-side comparisons of audiences
• Diagnose problems and opportunities in your customer journey, and take action to improve performance