Demandbase Demandbase

As Easy As ABM: WalkMe’s Journey to Account-Based Success

On-Demand Webinar


ABM is, by nature, a much more personal and targeted approach to marketing. Every set of accounts will be unique, and the individuals and personas you’re trying to reach will each have their own set of characteristics to be navigated. So when you’re on the hunt for best practice, sometimes it can be difficult to work out exactly how to apply an example of best practice in your own organisation.

Hear from Mickael Bizouati, Marketing Operations Manager at WalkMe as he provides practical demonstrations of their global ABM programme including;

  • How to get organisational buy-in
  • Improving sales & marketing alignment
  • Generating better quality pipeline

Related content

Join Demandbase, and guest speakers from Forrester & Workday to learn how B2B teams are moving beyond MQL models to engage buying groups and drive pipeline that closes.

GO NYC 2025

October 7, 2025 — New York

Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.

Join our 4-part marketing webinar series this July. Learn AI-powered strategies, performance metrics, ICP development & MOPs optimization from industry experts.

Join industry leaders on July 29th to discover how to leverage data, intent signals, and engagement strategies to identify in-market buyers and drive B2B revenue growth.