The 2025 ROI lab for marketers
Learn actionable strategies and tips on how to boost your marketing efforts, minimize waste, and accelerate growth.
Ready to elevate your marketing game? Whether you’re just starting with Demandbase or you’re already a seasoned pro, this exclusive customer lab is designed for you.
Check out these five dynamic sessions where fellow marketers share proven strategies, practical tips, and real-world insights to help you maximize your impact, cut through inefficiencies, and drive growth like never before.
Sessions
- New Year, New Strategies: Powering Up Your 2025 Advertising Efforts
- Unlocking Value with Advertising Metrics & Selectors
- Mastering the Revenue Playbook: Winning Strategies for Demand Gen, ABM, and Customer Marketing
- The ROI Report: Impactful Metrics for Program Measurement
- The Value-Based Blueprint: Prioritizing Outcomes with the Right Objectives and Measurement
New Year, New Strategies: Powering Up Your 2025 Advertising Efforts
Hannah Jordan, Director of Digital Marketing, Demandbase
Unlocking Value with Advertising Metrics & Selectors
Kirsten von der Wroge, Senior Product Marketing Manager, Advertising, Demandbase
Mastering the Revenue Playbook: Winning Strategies for Demand Gen, ABM, and Customer Marketing
Leanne Chescoe, EMEA Marketing Director, Demandbase
Stephanie Quinn, Senior Director, Global Campaigns + Digital Marketing, Demandbase
Cristy Ziegler, Director, North America ABM and Field Marketing, Demandbase
The ROI Report: Impactful Metrics for Program Measurement
Ashley Long, Director, GTM Operations and Forecasting, Demandbase
The Value-Based Blueprint: Prioritizing Outcomes with the Right Objectives and Measurement
Alexandra Jansen, Director of Data Analytics, Demandbase
Mandy Hummel, Sr. Manager, Strategy Team, Demandbase
Related content
Let’s connect at Gartner Marketing Symposium
June 8-10, 2026 — Denver, CO
Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.
ABM on tap at the Gartner Marketing Symposium
June 8, 2026 — Denver, CO
Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.
Turning intent to action in the AI era
June 11, 2026
Join experts from Demandbase and G2 to learn what’s shifted and how to adapt with practical approaches your demand gen, RevOps, and sales teams can put to work.
Cracking the code on longer sales cycles
June 25, 2026
Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.
We have updated our Privacy Notice. Please click here for details.