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Home | Resources | How Snowflake unifies data to power hyper targeted enterprise ABM

How Snowflake unifies data to power hyper targeted enterprise ABM

Enterprise B2B organizations face the complex challenge of unifying data across multiple business units and product lines to drive effective sales and marketing strategies. Revenue leaders know that siloed information and fragmented account insights slow down decision-making and limit campaign effectiveness.

But a few world-class teams are decoupling these challenges to redefine modern ABM.

In this session, Snowflake will share how they’ve transformed data orchestration to create hyper-targeted campaigns with unprecedented speed and precision.

Here is what you will learn:

How Snowflake leverages Demandbase to de-anonymize data, gain a unified view of account activity, and quickly prioritize sales activities across global business units.
Snowflake’s playbook to activate internal CRM data with account intelligence tools to orchestrate hyper-intense 1:many campaigns across global buying centers, audiences, and product lines.
Early results from this new data and ABM strategy, including how Snowflake’s new approach drove global marketing and sales go-to-market alignment.

Watch on demand to see how leading enterprises are leveraging unified data to accelerate decision-making and achieve greater impact across their organizations.

Speakers

Casey Patterson

Director, NoAm ABM, Snowflake

Topher Stephenson

Director, Product Marketing, Demandbase

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

ANA Masters of Marketing Conference

October 20-23, 2026 — Orlando, FL

Join Demandbase to discover how AI and account intelligence can help marketing teams focus on the right opportunities, coordinate every move, and accelerate growth.

Beyond the AI Pilot: Building your 2027 GTM Strategy

October 26, 2026

Join Demandbase to learn how B2B teams can use AI, connected data, and smarter GTM workflows to improve alignment, act on the right opportunities, and drive measurable growth.

Global ABM Conference

November 4, 2026 — London, U.K.

Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.

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