Demandbase

How Salesforce redefined sales enablement for pipeline success

Webinar Details:

Date: Wednesday, June 18, 2025

Time: 10 AM PT / 1 PM ET / 6 PM CET

The ability to continuously improve your sales processes is a key driver of long-term success in B2B. Join us for a deep dive into how organizations can create a culture of continuous improvement within their sales teams and reinforce processes to ensure sustainable growth.

In this webinar, we’ll explore practical strategies for assessing and refining your current sales processes, the tools and technologies that can streamline and optimize workflows, and how to implement feedback loops that encourage ongoing progress. You’ll learn how to keep your sales teams agile, motivated, and focused on continuous development—resulting in better performance, increased efficiency, and higher revenue generation.

Key takeaways include:

  • How to evaluate and optimize your sales processes for scalability
  • The role AI Agents play in Account Planning
  • Ways for Ops/Process, Enablement and Sales Leadership to work together to ensure Account Plans are utilized in the field.
  • The importance of Account Planning at Salesforce
  • Strategies for fostering a culture of continuous growth and agility in your sales team

Don’t miss this opportunity to unlock the full potential of your sales operations and ensure sustainable growth for your business!

Speakers

Alita Eaton, CPA

Alita Eaton, CPA

Senior Director, Global Enablement Operations, Salesforce

Jay Tuel

Jay Tuel

Chief Evangelist, Sales,
Demandbase

Anna Krevets

Anna Krevets

Director, Global Business
Growth & Automation, Salesforce

Register Now!

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