Tracy Kraft, Vice President, Global Revenue Marketing at Demandbase gives an Introduction to Revenue Marketing Analytics during the RevTech 2023 Summit.
Hear how revenue teams are using analytics to make decisions – such as collecting the most useful data, streamlining analysis and leveraging the data to increase pipeline and ROI.
Speaker

Related content
Join B2B leaders to learn how AI is transforming account-based marketing and sales. Discover insights, trends, and strategies to win smarter with Demandbase.
Join top B2B experts to learn proven workflows that accelerate deal cycles with automation, engagement insights, and multithreaded outreach.
Join Demandbase experts Nov 20, 2025 to learn how AI surfaces key buying signals, aligns teams, and turns insights into revenue-driving pipeline.
Join our virtual gin tasting event on December 3rd, 2025, to learn lead qualification strategies for account-based marketing. Register by November 12th.
We have updated our Privacy Notice. Please click here for details.