The marketing playbooks we’ve used for years just aren’t working anymore. Content led demand gen doesn’t work as well. Email doesn’t work. Pouring more money into Google doesn’t work. The fundamental problem with the existing playbooks is they suffer from Buyer Indifference — buyers are numb to all traditional tactics. And the economic downturn is only making it worse.
We need a new playbook for these times. We need a Smarter Go-To-Market (GTM). In this session, Jon Miller, CMO of Demandbase, former cofounder of Marketo and founder/CEO at Engagio, will show how you can get past buyer indifference by conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad bad jokes as well.
Speaker
Related content
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.
Join Demandbase’ CEO and Chief R&D Officer to discover how AI agents automate sales intelligence and enable hyper-personalized, account-based GTM for scalable revenue growth
Join Salesforce and Demandbase experts on June 18, 2025, to discover how to create a culture of continuous improvement in your sales processes. Learn practical strategies to optimize workflows, implement feedback loops, and drive sustainable revenue growth.
Join our experts for best practices for orchestration – automations & audiences within the DB1 for Marketing platform.