On-Demand Watch Jon Miller, Demandbase CMO, take the stage at the Elevate Summit Download Slides Nothing Works Anymore: Smarter GTM in a Downturn The marketing playbooks we’ve used for years just aren’t working anymore. Content led demand gen doesn’t work as well. Email doesn’t work. Pouring more money into Google doesn’t work. The fundamental problem with the existing playbooks is they suffer from Buyer Indifference — buyers are numb to all traditional tactics. And the economic downturn is only making it worse. We need a new playbook for these times. We need a Smarter Go-To-Market (GTM). In this session, Jon Miller, CMO of Demandbase, former cofounder of Marketo and founder/CEO at Engagio, will show how you can get past buyer indifference by conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad bad jokes as well. Explore Recommended Content for You Webinar The Reports Your CMO Wants to See In today's data-driven landscape, the CMO's dashboard is more than a collection of metrics; it's a strategic tool... Learn more Webinar Buying Group AI Webinar Series Learn how Demandbase Buying Group AI can help solve B2B challenges. Learn more Webinar Brewing Success Wake Up Your Data Join us for this fun and interactive virtual class, where we'll teach you step-by-step how to create a... Learn more Schedule a customized demo today Book a Demo
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