On-Demand Watch Jon Miller, Demandbase CMO, take the stage at the Elevate Summit Download Slides Nothing Works Anymore: Smarter GTM in a Downturn The marketing playbooks we’ve used for years just aren’t working anymore. Content led demand gen doesn’t work as well. Email doesn’t work. Pouring more money into Google doesn’t work. The fundamental problem with the existing playbooks is they suffer from Buyer Indifference — buyers are numb to all traditional tactics. And the economic downturn is only making it worse. We need a new playbook for these times. We need a Smarter Go-To-Market (GTM). In this session, Jon Miller, CMO of Demandbase, former cofounder of Marketo and founder/CEO at Engagio, will show how you can get past buyer indifference by conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad bad jokes as well. Explore Recommended Content for You Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more Webinar How to Maximise your MarTech Stack for B2B Marketing Success Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Event How to Effectively Scale Your ABM Program Join our webinar to learn from our esteemed panelist about how they’ve managed these challenges to build world... Learn more Schedule a customized demo today Book a Demo
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