On-Demand Watch Jon Miller, Demandbase CMO, take the stage at the Elevate Summit Download Slides Nothing Works Anymore: Smarter GTM in a Downturn The marketing playbooks we’ve used for years just aren’t working anymore. Content led demand gen doesn’t work as well. Email doesn’t work. Pouring more money into Google doesn’t work. The fundamental problem with the existing playbooks is they suffer from Buyer Indifference — buyers are numb to all traditional tactics. And the economic downturn is only making it worse. We need a new playbook for these times. We need a Smarter Go-To-Market (GTM). In this session, Jon Miller, CMO of Demandbase, former cofounder of Marketo and founder/CEO at Engagio, will show how you can get past buyer indifference by conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad bad jokes as well. Explore Recommended Content for You Webinar Unlocking Growth Opportunities: An Interview with Trane Technologies Video interview with Trane Technologies and Demandbase CMO on Trane’s approach to ABM, key ABM wins and challenges,... Learn more Webinar SMART Day & Accelerator | On Demand Virtual Event Series Join ON24, Sendoso, Qualified, and Demandbase as we take a look back at 2022 marketing activities and reflect... Learn more Event Roadmap to Revenue Success Add short description of event here Learn more Schedule a customized demo today Book a Demo
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