The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Strategy for 2023
On-Demand Webinar
Double, double toil and trouble
Change is scary. We get it. But what’s scarier is missing your number. So while change feels risky, it’s really riskier to keep doing things the same old way. The math simply doesn’t add up.
Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023.
Watch our webinar and hear from Demandbase’s very own Tenessa Lochner, Director, Integrated Marketing & ABX and Ashley Long, Director, GTM Operations and Forecasting discuss what you should be thinking about as you start planning your ABX strategy for 2023 and what essential changes are needed to not only survive, but thrive.
Key benefits
In this webinar, you will learn how to:
- Discover the magic of Account Intelligence to give more clarity and insight into every step of the buyer’s journey
- Stop with the tricks and spend more time giving your buyers treats
- Resurrect your sales and marketing alignment from the grave
Speakers
Tenessa Lochner
Director, Integrated Marketing and ABX, Demandbase
Ashley Long
Director, GTM Operations and Forecasting, Demandbase
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