How to effectively scale your ABM program

Are you ready to take your ABM program to new heights?

Looking for advice on best practices and how to avoid some of the pitfalls? Would you like some helpful tips on aligning sales and marketing and measuring success? If so, you’ve landed at the right place!

Watch this webinar to learn from our esteemed panelist about how they’ve managed these challenges to build world class ABM programs!

Topics covered include:

How to effectively transition a pilot ABM program to scale
Tips and tricks for aligning sales and marketing
Top metrics for measuring ABM success
Lessons learned from past ABM plays
Advice on expanding to a global ABM program

Speakers

Moira Van den Akker

Director, NAM Field Marketing, Demandbase

Jodi Lebow

Vice President, Global Demand Center Asset Lifecycle Intelligence Division, Hexagon

Emily Butler

Sr. Director Customer Marketing, Aerospace Technologies, Honeywell

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