Demandbase

How revops teams automate data & engagement for pipeline growth

RevOps is the engine that powers modern B2B growth, but many teams are still operating without the insights they need to drive real impact. In this workshop, we’ll unveil high-impact strategies that give sales and marketing an edge they’ve never had before. No fluff—just actionable tactics you can start using immediately to accelerate revenue activation.

 

TOPICS

  • Marketing Campaign Engagement Scoring: Insights into scoring, engagement dates, and activating personas within marketing campaigns.
  • Sales Activation Programs: Practical methods for aligning sales and marketing efforts during follow-ups.
  • Data Management for Automation: Best practices for organizing account data to improve accuracy and usability across functions.

Speaker

Tom Keefe Headshot
Tom Keefe
Principal GTM Expert

Related content

AntiCon

May 21, 2026 — Magazine, London

Join Demandbase at the Anti-Conference to unpack why GTM breaks between insight and action—and how teams use AI and account-based strategies to turn signals into revenue.

Protect enterprise accounts with a 1:1 ABM retention strategy. Learn how AI-powered signals help align sales, marketing, and CS to stop competitive threats.

Join our live AI in ABM Certification Course taking place at KPMG. Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows.

Join us at the ANA Masters of B2B Marketing Conference in Chicago and discover how AI-powered advertising drives pipeline and revenue.