Demandbase Demandbase

Getting Past the Lead

Account-Based Strategies from Demandbase Experts


In today’s rapidly evolving marketing landscape, traditional lead generation tactics are becoming less effective at delivering high-value customers. Enter account-based strategy– a powerful approach that focuses on targeted engagement and personalized experiences for specific high-value accounts.

Watch this insightful webinar to learn how businesses identify, engage, and convert top-tier prospects into loyal customers.

This session is designed for marketing and sales professionals who are looking to enhance their ABM (Account-Based Marketing) efforts, align cross-functional teams, and ultimately drive revenue growth.

Related content

As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…

12 Days of B2B Cheer

December 6-17, 2024 — VIRTUAL

Unlock exclusive B2B tools and tips for 12 days! From ABM workbooks to playbooks, boost your 2025 strategies with daily resources to drive revenue growth.

Connect with marketing and sales professionals at Justin Timberlake’s concert in Austin. Don’t miss this unique night of music and networking!