Demandbase

Getting past the lead

On-demand webinar


In today’s rapidly evolving marketing landscape, traditional lead generation tactics are becoming less effective at delivering high-value customers. Enter account-based strategy– a powerful approach that focuses on targeted engagement and personalized experiences for specific high-value accounts.

Watch this insightful webinar to learn how businesses identify, engage, and convert top-tier prospects into loyal customers.

This session is designed for marketing and sales professionals who are looking to enhance their ABM (Account-Based Marketing) efforts, align cross-functional teams, and ultimately drive revenue growth.

Related content

Mastering Account Based AI

November 18, 2025 — VIRTUAL

Join B2B leaders to learn how AI is transforming account-based marketing and sales. Discover insights, trends, and strategies to win smarter with Demandbase.

Join senior GTM leaders at Atlanta Motorsports Park for an exclusive supercar driving and networking experience. Request to attend now.

AI at work: from signals to revenue

November 20, 2025 — VIRTUAL

Join Demandbase experts Nov 20, 2025 to learn how AI surfaces key buying signals, aligns teams, and turns insights into revenue-driving pipeline.

Sip Happens

December 3, 2025 — VIRTUAL

Join our virtual gin tasting event on December 3rd, 2025, to learn lead qualification strategies for account-based marketing. Register by November 12th.