Digital transformation in financial services: Leveraging account-based strategies
Leveraging Account-Based Strategies & Demandbase
Companies in today’s highly competitive financial services industry face the critical challenge of digital transformation. Adopting new technologies is essential for staying ahead, yet it can be a daunting task for many organizations.
In this session, our speakers explore the power of account-based strategies and the pivotal role they play in the successful digital transformation journey of financial services companies.
Speakers
Alex Pavia
RVP Enterprise Sales
Eric Feige
Digital Transformation Executive
Riham El-Lakany
Marketing and Communications Executive
Jim Casey
Digital Marketing & Product Executive
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Dreamforce Reception
September 14, 2026 — San Francisco, CA
Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.
Making AI a growth driver, not just an efficiency tool
September 16, 2026
Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.
Funnel to fork – Minneapolis
September 16, 2026 — Minneapolis, MN
Join senior marketing leaders for an intimate dinner featuring candid conversations on AI, buying groups, account intelligence, and growth.
We have updated our Privacy Notice. Please click here for details.