Winning together: Aligning sales & marketing

When sales and marketing clash, your bottom line takes a beating.

Misalignment isn’t just an annoyance – it’s a profit killer. With 60% of practitioners reporting financial hits from this misalignment, it’s time to get serious about a unified revenue playbook.

Join us for a discussion led by experts from Demandbase on how to sync your sales and marketing teams for maximum impact.

Key takeaways:

• Establishing shared metrics and KPIs to keep both teams laser-focused on revenue.

• Leveraging customer data to guide smart, revenue-boosting decisions.

• Kickstarting alignment and maintaining it throughout the buyer’s journey.

• Centralizing data within a unified tech stack accessible to all teams.

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