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Home | Resources | Transforming go-to-market strategies for unified revenue growth

Transforming go-to-market strategies for unified revenue growth

In today’s fast-paced business environment, organizations struggle to navigate digital transformation and unlock revenue potential. Traditional ABM approaches often create barriers by fragmenting teams and limiting effectiveness. Our Champions Breakfast session featuring Eric Feige from VShift and Chris Moody from Demandbase, unveils a transformative framework for breaking down organizational silos.

What You’ll Take Away

Strategic Insight into Modern GTM Platforms: Understand how an ABM platform can revolutionize revenue generation by creating smarter, more integrated growth strategies.
Cross-Functional Alignment Techniques: Learn to bridge departmental divides and align leadership towards holistic business growth.
Avoiding ABM/ABX Pitfalls: Discover how to move beyond marketing labels to develop a more nuanced, data-driven approach to revenue generation.
Digital Transformation Best Practices: Gain expert insights on managing transformation effectively and aligning organizations toward common growth objectives.

By breaking traditional silos, businesses can transform their approach to revenue generation, unlocking unprecedented growth opportunities and creating a more dynamic market strategy.

Speakers

Chris Moody

Chief Evangelist at Demandbase

Eric Feige

Managing Director, Strategy at VShift

Global ABM Conference

November 4, 2026 — London, U.K.

Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.

Funnel to Fork – London

November 4, 2026 — London, U.K.

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.