Cutting through the noise: The real truth about buyer's intent

Learn how to transform intent signals into powerful sales strategies.

Event Details:

Date: Thursday, April 24, 2025

Time: 9 AM PT / 12 PM ET

In an era of information overload, understanding true buyer’s intent has become the holy grail of B2B sales and marketing. Buyers are more discerning than ever, expecting vendors to be simultaneously omniscient and non-intrusive. Join leading experts from Demandbase and Informa TechTarget on April 24th at 9 AM PT as we pull back the curtain on buyer’s intent data—separating myth from reality and providing actionable insights for modern GTM teams.

Key Insights and Discussion Points

• Decoding Buyer Intent: Beyond the Hype: Learn how top B2B organizations truly interpret buyer behavior
• Strategic Data Utilization: Master the balance between first-party and third-party data
• Engagement Strategies That Actually Work: Navigate the fine line between informed communication and intrusive selling
• Practical Application of Intent Data: Transform intent signals into actionable sales strategies

In today’s competitive landscape, the difference between closing a deal and losing an opportunity comes down to understanding buyer intentions. This webinar transforms data into actionable strategies that drive meaningful business growth, providing practical insights for sales, marketing, and revenue professionals.