From ad waste to ROI—How B2B marketers can do more with more
The world of B2B advertising is undergoing a fundamental transformation. Traditional advertising strategies, often borrowed from B2C playbooks, are proving inefficient for complex B2B buying cycles. This keynote will explore the new era of precision-driven B2B advertising—one that leverages data-driven insights to target the right accounts, minimize wasted ad spend, and engage key decision-makers beyond just marketing teams.
We’ll showcase how businesses are shifting their approach to B2B advertising, explore global nuances and how b2b enterprises can refine their ad strategies to drive more meaningful engagement and business impact.
Speaker
Related content
Global ABM Conference
November 4, 2026 — London, U.K.
Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.
Funnel to Fork – London
November 4, 2026 — London, U.K.
An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.
From brand to demand: How agentic marketing builds B2B preference
November 5, 2026
Join Demandbase and Forrester on November 5 to learn how agentic marketing connects brand, demand, personalization, and measurable B2B impact.
Demandbase AI User Group: Inside the Q4 Product Roadmap
November 10, 2026
Explore Demandbase AI’s Q4 product roadmap, including new innovations, integrations and AI-powered experiences for B2B marketing, sales and RevOps teams.
We have updated our Privacy Notice. Please click here for details.