AI in ABM: How to Apply AI Across Your ABM Motion

AI is getting plenty of attention in B2B marketing. What most teams still need is a clear way to use it well.

Watch the on-demand session hosted by Demand Gen Report where Demandbase’s Stephanie McArthur shares a practical, research-backed view of where AI improves ABM outcomes and where it falls short. You’ll get useful frameworks, real-world context, and a smarter way to evaluate AI in your account-based strategy.

What you’ll take away

• Find the parts of your account-based GTM motion where AI can drive real efficiency
• Use practical prompting frameworks to speed up account research and sharpen messaging
• Avoid common mistakes like over-automation and weak AI governance
• Evaluate your team’s readiness and choose a high-impact starting point
• Whether you lead a marketing team, run ABM programs day to day, or sit on the revenue side, you’ll leave with a grounded way to separate AI signal from noise and a clear place to start.

Ready to go deeper? Get certified with the AI in ABM Certification, built with ForgeX, and turn these frameworks into a repeatable, AI-enabled ABM motion.