Demandbase

AI-powered B2B advertising: The future of targeting and personalization


From AI-powered account identification to the rise of privacy-first strategies, there are myriad innovations transforming advertising campaigns across platforms.

Watch this session in partnership with DemandGen Report: Campaign Optimization Series, where Demandbase leaders break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts.

Learn more about how to:

  • Leverage data, AI-driven insights and intelligent agents to create hyper-targeted campaigns;
  • Adapt to evolving privacy and cookie policy changes;
  • Target the right people at the right accounts to maximize ROI;
  • Maintain a competitive edge in a fast-changing and crowded market; and
  • Maximize your budget every step of the way.

Speakers

Hannah Jordan

Hannah Jordan

Director of Digital Marketing, Demandbase

Juan Alvarado

Juan Alvarado

VP of Advertising Cloud, Demandbase

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

ABM made simple: Start smart with AI

September 30, 2026 — Amsterdam

Join Demandbase to discover practical ways to combine AI and account-based marketing, prioritize the right accounts, and turn buying signals into coordinated action.

Let’s connect at MAICON

October 13-15, 2026 — Cleveland, OH

Join us to see how AI-driven GTM teams turn pipeline goals into measurable revenue impact.

Join Demandbase, Schoox, and CaseIQ to learn intent scoring, AI outreach, and ABM workflows that turn outbound sales into pipeline.