Account-Based Strategies in Europe
What’s the status quo, and who’s leading the charge?
Join us as we share the results of a survey we conducted with Senior Marketers based in the UK, Germany and Benelux to understand the following:
- How mature are account-based strategies in different regions, and how has this changed in the last few years?
- What challenges do marketers and salespeople face in developing their account-based strategies and integrating their departments? Does this vary depending on the region?
- What do account-based strategies look like across different regions?
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