Demandbase Demandbase

Account-Based Strategies in Europe

What’s the status quo, and who’s leading the charge?


Join us as we share the results of a survey we conducted with Senior Marketers based in the UK, Germany and Benelux to understand the following:

  • How mature are account-based strategies in different regions, and how has this changed in the last few years?
  • What challenges do marketers and salespeople face in developing their account-based strategies and integrating their departments? Does this vary depending on the region?
  • What do account-based strategies look like across different regions?

Related content

Join Demandbase, and guest speakers from Forrester & Workday to learn how B2B teams are moving beyond MQL models to engage buying groups and drive pipeline that closes.

GO NYC 2025

October 7, 2025 — New York

Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.

Momentum ITSMA Event London

June 24, 2025 — London

Transform your healthcare marketing with data-driven campaign planning. Join our June 26 webinar to discover hidden intent signals, unify engagement data, and apply AI in compliance-heavy environments. Learn how top B2B healthcare marketers prioritize opportunities and accelerate pipeline growth. Register now!