Account-Based Strategies in Europe
What’s the status quo, and who’s leading the charge?
Join us as we share the results of a survey we conducted with Senior Marketers based in the UK, Germany and Benelux to understand the following:
- How mature are account-based strategies in different regions, and how has this changed in the last few years?
- What challenges do marketers and salespeople face in developing their account-based strategies and integrating their departments? Does this vary depending on the region?
- What do account-based strategies look like across different regions?
Related content
From MQLs to Buying Groups: Rethinking How B2B Revenue Teams Drive Pipeline
July 23, 2025 — Virtual
Join Demandbase, and guest speakers from Forrester & Workday to learn how B2B teams are moving beyond MQL models to engage buying groups and drive pipeline that closes.
GO NYC 2025
October 7, 2025 — New York
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.
Momentum ITSMA Event London
June 24, 2025 — London
Healthcare Marketing Webinar: Data-Driven Campaigns
June 26, 2025 — Virtual
Transform your healthcare marketing with data-driven campaign planning. Join our June 26 webinar to discover hidden intent signals, unify engagement data, and apply AI in compliance-heavy environments. Learn how top B2B healthcare marketers prioritize opportunities and accelerate pipeline growth. Register now!