Think bigger with ABM: Driving strategic growth for the future

Our webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX) which is the largest study of its kind, based on data and insights from more than 300 senior marketing leaders across the globe.

We compare organizations leading the way in ABM to identify what the leaders are doing differently, approaches to accelerate top and bottom line growth, and create win-win for you and your customers. Plus, a look at how organizations making use of tools to support their ABM efforts, and a dive into how they are leveraging GenAI.

The webinar will share insights on how organizations are segmenting and prioritizing their accounts and orienting more of their marketing efforts behind priority accounts.

Speakers

Robert Hollier

Partner, Momentum ITSMA

David Cotterill

UK and Ireland Country Head and Marketing Director (Europe), Conduent

Jodi Lebow

Vice President Global Demand Center, Hexagon

October 26, 2026

Join Demandbase to learn how B2B teams can use AI, connected data, and smarter GTM workflows to improve alignment, act on the right opportunities, and drive measurable growth.

Global ABM Conference

November 4, 2026 — London, U.K.

Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.

Funnel to Fork – London

November 4, 2026 — London, U.K.

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.