Think bigger with ABM: Driving strategic growth for the future
Our webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX) which is the largest study of its kind, based on data and insights from more than 300 senior marketing leaders across the globe.
We compare organizations leading the way in ABM to identify what the leaders are doing differently, approaches to accelerate top and bottom line growth, and create win-win for you and your customers. Plus, a look at how organizations making use of tools to support their ABM efforts, and a dive into how they are leveraging GenAI.
The webinar will share insights on how organizations are segmenting and prioritizing their accounts and orienting more of their marketing efforts behind priority accounts.
Speakers
Robert Hollier
Partner, Momentum ITSMA
David Cotterill
UK and Ireland Country Head and Marketing Director (Europe), Conduent
Jodi Lebow
Vice President Global Demand Center, Hexagon
Sponsored by
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