Think Bigger with ABM: Driving Strategic Growth for the Future
Thursday November 7th at 9 AM PST / Friday November 8th at 9 AM GMT
Our webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX) which is the largest study of its kind, based on data and insights from more than 300 senior marketing leaders across the globe.
We compare organizations leading the way in ABM to identify what the leaders are doing differently, approaches to accelerate top and bottom line growth, and create win-win for you and your customers. Plus, a look at how organizations making use of tools to support their ABM efforts, and a dive into how they are leveraging GenAI.
The webinar will share insights on how organizations are segmenting and prioritizing their accounts and orienting more of their marketing efforts behind priority accounts.
Speakers
Robert Hollier
Partner, Momentum ITSMA
David Cotterill
UK and Ireland Country Head and Marketing Director (Europe), Conduent
Jodi Lebow
Vice President Global Demand Center, Hexagon
Sponsored by
Related content
From MQLs to Buying Groups: Rethinking How B2B Revenue Teams Drive Pipeline
July 23, 2025 — Virtual
Join Demandbase, and guest speakers from Forrester & Workday to learn how B2B teams are moving beyond MQL models to engage buying groups and drive pipeline that closes.
GO NYC 2025
October 7, 2025 — New York
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.
Summer School: A Modern Marketing Playbook for 2025
July 7-29, 2025 — VIRTUAL
Join our 4-part marketing webinar series this July. Learn AI-powered strategies, performance metrics, ICP development & MOPs optimization from industry experts.
The B2B Growth Playbook: Data, Intent & Engagement Strategies That Win
July 29, 2025 — VIRTUAL
Join industry leaders on July 29th to discover how to leverage data, intent signals, and engagement strategies to identify in-market buyers and drive B2B revenue growth.