The State of B2B Advertising Report 2023

What’s Trending in B2B Advertising in 2023 and Beyond?

Find out in this inaugural report, where Demandbase discusses a number of B2B advertising topics, including:

  • Market trends
  • Traffic analysis from over 500 million web sessions
  • Recommendations for 2023 and beyond

Get the Report

Get an informative picture of the state of B2B advertising in 2023 with our first-ever report, which draws on first- and third-party research.

Use it to plan your advertising strategy for the remainder of the year and into next.

You’ll learn about:

  • Market trends: The rise of connected TV, the return of B2B events, modern B2B measurement, and the rise of bots
  • The latest on Google Chrome’s cookie deprecation
  • Analysis of over 500 million web sessions in 2022, including which traffic sources bring the highest (and lowest) amount of account-based traffic
  • Demandbase customer survey on advertising related topics
  • A summary of our recommendations for the remainder of 2023 and into 2024

Download the report today!

image of The State of B2B Advertising Report (2023)