The State of B2B Advertising Report 2023 What’s Trending in B2B Advertising in 2023 and Beyond? Find out in this inaugural report, where Demandbase discusses a number of B2B advertising topics, including: Market trends Traffic analysis from over 500 million web sessions Recommendations for 2023 and beyond Get the Report Get an informative picture of the state of B2B advertising in 2023 with our first-ever report, which draws on first- and third-party research. Use it to plan your advertising strategy for the remainder of the year and into next. You’ll learn about: Market trends: The rise of connected TV, the return of B2B events, modern B2B measurement, and the rise of bots The latest on Google Chrome’s cookie deprecation Analysis of over 500 million web sessions in 2022, including which traffic sources bring the highest (and lowest) amount of account-based traffic Demandbase customer survey on advertising related topics A summary of our recommendations for the remainder of 2023 and into 2024 Download the report today!
