ABM/ABX 03.05.2024

Becoming a Believer: Navigating AI + Imposter Syndrome

Shownotes

In this episode Kelly Hopping, CMO of Demandbase, and Brandon Hurter, CMO of Element451, explore the transformative impact of AI in marketing. Initially skeptical, Brandon shares his journey from doubter to believer, recounting pivotal moments where AI revolutionized his approach. From infusing AI into product marketing to leveraging GPT4 for narrative generation, together Kelly and Brandon explore how AI amplifies creativity and efficiency. Discover the shift from manual to AI-driven tasks, yielding faster insights and compelling content. Don’t miss this discussion on embracing AI’s role in shaping the future of marketing.

About the guest

Brandon Hurter, CMO of Element451, is a product-focused marketing executive with 25 years of extensive experience in strategy and execution, primarily in the B2B technology space. With both large multinational tech and early-stage start-up experience, he has built a broad portfolio of leadership experience across Product Marketing, GTM, Strategy & Operations, Campaign Management, Field Marketing, and Brand & Communications. Known as a global leader of teams, exceptional collaborator and relationship builder, Brandon has a passion for building functions and teams from the ground up in emerging technology and growth markets. In his spare time, he is often found attending one of his three children’s athletic events, along with his wife and English golden retriever.

Connect with Brandon Hurter