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What will the CMO role look like in 3-5 years?
Kelly Hopping and Alicia Hale, SVP of Growth Marketing at Demandbase and a two-time CMO, explore the future of the CMO role and how AI will make an impact.
Tune in for an energetic conversation around how AI is transforming marketing strategies, enhancing personalization, and reshaping job roles. Together they explore how AI is empowering CMOs to become more data literate and strategic, allowing them to focus on deeper human elements of marketing.
About the Guest
Alicia Hale is SVP of Growth Marketing at Demandbase, owning all things pipeline and community. A two-time CMO, she has led marketing strategy and execution for high-growth pre-IPO B2B SaaS, PE, and public companies, including UiPath, Productboard, Logz.io, Tempo Software and Appen.
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