ABM CONTENT HUB
The ABM Starter Kit
Demandbase has the resources you need to help kickstart your ABM journey.
Marketers have traditionally dealt with leads, while sales talks to accounts.
But lead-first approaches are rarely associated with improved efficiencies or increased revenues. Meanwhile, account-based marketing (ABM) is proven to:
- Improve revenue and increase sales productivity
- Enhance cross-functional collaboration, especially between sales and marketing
- Measure and optimize value creation
- Foster better program visibility and planning
We know that ABM has revolutionized the way B2B companies go to market. So whether you’re planning your very first ABM strategy or it’s time to optimize your current one, our ABM Starter Kit is meant for revenue teams of all sizes to start to align, to act with precision, and to help you close your year with confidence.
Complete the form and gain access to our kit today!
Get the Resources
The ABM Starter Kit Includes:
- What is Account-Based Marketing?
- Definitive Guide to Choosing an ABM Platform
- eBook: The Hidden Costs of Doing Nothing – Why B2B Enterprises Need an ABM Platform
- eBook: Intent is the New Lead
- 7 ABM Plays to Navigate the Buyer’s Journey
Still curious?
Are you often second-guessing yourself with questions such as:
- Is my organization ready for ABM?
- Can I afford ABM?
- Do I need an ABM team?
- Is my data ready for ABM?
- How do I score my accounts?
- How do I select target accounts? And who even does this?
- How do I measure success?
The answer is… this ABM Starter Kit is for you!