The ABX for Sales Playbook

Account-Based Marketing is not only for marketing teams, but for sales teams as well.

In this B2B playbook, you’ll learn about:

• The state of ABX for Sales
• The anatomy of a target account
• Target account research & outbound best practices
• How to leverage marketing insights and intent data
• What it takes to manage and cultivate a winning Sales culture

Since the Sales team is an integral part of B2B ABM success, we’re giving it a new name: Account-Based Experience (ABX).

We’ve put together all the best practices and how-to’s on what it takes to be a world-class Sales organization.

• Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.

• Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts.