Elevate your ABM strategy: insights from SaaStr 2025

Insights you can see. Pipeline you can trust. Level up your ABM strategy.

The Future of Sales Engagement: Driving Pipeline in an AI-Powered GTM World

Speakers: Gabe Rogol, Demandbase & Arym Diamond, AWS

In today’s complex B2B landscape, GTM teams face a growing challenge: how to effectively leverage AI when long sales cycles, large buying groups, and siloed functions are the norm. In this session, Gabe Rogol and Arym Diamond unpacked the fragmentation happening across sales, marketing, ops, and CS—and why it’s creating confusion, not clarity, in AI adoption.

They explored how GTM leaders can avoid repeating the mistakes of past automation waves by creating a unified AI strategy across data, agent collaboration, and human touch. From aligning agents around the customer journey to redefining the role of humans in AI-powered GTM, this session offered a pragmatic roadmap for driving pipeline with purpose—not chaos—in an AI-driven future.

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Dreamforce Reception

September 14, 2026 — San Francisco, CA

Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.

Making AI a growth driver, not just an efficiency tool

September 16, 2026

Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.