Elevate your ABM strategy: insights from SaaStr 2025

Insights you can see. Pipeline you can trust. Level up your ABM strategy.

The Future of Sales Engagement: Driving Pipeline in an AI-Powered GTM World

Speakers: Gabe Rogol, Demandbase & Arym Diamond, AWS

In today’s complex B2B landscape, GTM teams face a growing challenge: how to effectively leverage AI when long sales cycles, large buying groups, and siloed functions are the norm. In this session, Gabe Rogol and Arym Diamond unpacked the fragmentation happening across sales, marketing, ops, and CS—and why it’s creating confusion, not clarity, in AI adoption.

They explored how GTM leaders can avoid repeating the mistakes of past automation waves by creating a unified AI strategy across data, agent collaboration, and human touch. From aligning agents around the customer journey to redefining the role of humans in AI-powered GTM, this session offered a pragmatic roadmap for driving pipeline with purpose—not chaos—in an AI-driven future.

Virtual Event | Real AI. Real pipeline. No theater.

September 29, 2026 — Virtual

See Demandbase AI in action with real demos, named customers, and pipeline results. Learn how real GTM AI turns insight into measurable pipeline.

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Customer office hours – Leveraging AI within site customization

August 21, 2026

Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.