Earn your AI in ABM certification

Date: May 12, 2026

Time: 4:00 PM – 8:00 PM PT

Location: Aquarium of the Bay
(PIER 39 The Embarcadero &, Beach St, San Francisco, CA 94133)

Modern go-to-market teams are under pressure to do more with less – while buyer behavior, signals, and expectations shift faster than ever. AI is no longer a “nice to have” in account-based marketing; it’s the foundation for targeting the right accounts, engaging buyers at the right moment, and orchestrating revenue across sales and marketing.

The AI in ABM Essentials Certification is a research-backed, structured learning experience designed to give marketers real, applicable AI skills for modernizing their go-to-market strategies. This is not a product course. It’s a comprehensive, evidence-based program backed by research and proven methodologies to give you practical tools and insights for applying AI across your ABM efforts – from account selection to buyer group engagement and orchestration.

This certification course will help you:

• Understand where AI meaningfully improves ABM execution
• Recognize where AI is being misapplied or overextended
• Identify the organizational, data, and operating prerequisites required for AI to deliver value
• Build realistic expectations around impact, measurement, and maturity
• Avoid common pitfalls that stall or derail ABM programs under the banner of “AI adoption”

Agenda

• 3:30pm-4:00pm: Check-in
• 4:00pm-7:00pm: Certification workshop
• 7:00pm-8:00pm: Dinner

Request to attend to be part of this exclusive chance to be part of the elite group shaping the future of GTM.