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Achieving Sales and Marketing Alignment: Create Shared Ownership

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Get a sneak peek into this must-read book on sales and marketing alignment by two seasoned sales and marketing leaders who have experienced firsthand what works and what doesn’t.

You’ll learn about:

  • The importance of aligning on target accounts

  • How to align on leading and lagging indicators

  • Four ways to measure engagement

  • Why shared dashboards are a must

  • How to move from finger-pointing to shared problem-solving

  • … and more

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