Account-Based Marketing Examples: The Fundamentals of ABM

Getting the basics is easier than you think!

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As account-based marketing becomes more and more synonymous with B2B marketing, understanding ABM will be a key component of success for every marketer and every marketing team.

However, we know taking on change can be a daunting task, with many asking themselves the question, “How do I even get started?” That’s why we’ve put together an eBook that outlines the fundamentals of ABM to help you get started, including:

  • Steps to implementing an account-based strategy
  • How to build the right target account list
  • ABM use-cases and success stories
  • How to measure results across the entire funnel
  • And more!

Start your ABM journey today and see why over 96% of B2B marketers leveraging account-based marketing report a positive impact on marketing’s success.


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2022 Gartner ABM Magic Quadrant

Gartner® named Demandbase a Leader among ABM platform vendors in the 2022 Magic Quadrant™ for Account-Based Marketing Platforms.

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Make every step of the B2B buyer journey smarter with Account Intelligence.

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