Customer Story

OutSystems Achieves Better Alignment and $1.2M in Pipeline

The Head Scratcher

OutSystems combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organizations build enterprise-grade apps and transform their business faster.

Outsystems is in a redhot growth industry and needs to continue its own rapid advancement through 2017 and beyond, while facing increasing competition. In order to achieve this, they must focus on acquiring new accounts as well as expanding business with their current customers. In the buying process, their solutions are evaluated by technical team members, but ultimately purchased by business stakeholders so they needed a way to reach multiple stakeholders within an account.

Demandbase image

Enterprise Software Platform

Company Size
1,300 employees

Boston, MA


increase in page views


increase in engagement


newly generated pipeline from target accounts

What’d They Do?

Outsytems teamed up with Demandbase to help align the Sales and Marketing teams, define their target account list and deploy account-based advertising to attract the right accounts to their website and get them engaged. In order to make sure the right message was getting the right person, Outsytems segmented their funnel into three stages and across multiple regions. They were then able to deliver unique and personalized messages to each of those segments guiding prospects and customers through each stage of the buying process.

How’d They Do?

  • 59% site-wide lift from target accounts
  • 88 new target account form conversions
  • 3.6X increase in content consumption from target accounts
  • $1.2M newly generated pipeline from target accounts

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