Demandbase

Account-based strategies in Europe

On-demand webinar


Join us as we share the results of a survey we conducted with Senior Marketers based in the UK, Germany and Benelux to understand the following:

  • How mature are account-based strategies in different regions, and how has this changed in the last few years?
  • What challenges do marketers and salespeople face in developing their account-based strategies and integrating their departments? Does this vary depending on the region?
  • What do account-based strategies look like across different regions?

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Join Demandbase’s AI User Group for a Q3 product roadmap walkthrough covering Demandbase AI, partner integrations, and AI-first GTM workflows.

Explore what’s slowing momentum across the buyer journey—and how to spot the gaps before they derail results.

Join Demandbase and Outreach to learn how connected account intelligence and sales execution can help revenue teams prioritize the right buyers, coordinate engagement, and move pipeline forward.