Demandbase Secures U.S. Patent Protecting Methods for Identifying Companies Visiting Web Sites

SAN FRANCISCO, CA — February 4, 2013 — Demandbase, Inc., the real-time targeting and personalization platform, today announced it now owns a U.S. Patent that protects methods used to identify businesses visiting web sites through the use of network IP addresses.

“Customers and partners rely on Demandbase to deliver a new approach for targeting and personalization to improve marketing performance”

Demandbase’s targeting and personalization platform is used by many of the world’s leading organizations, including Adobe, HP, and Success Factors, to improve online marketing performance through Company-Targeted Advertising and a suite of web site optimization solutions. In turn, marketers can create more effective campaigns by targeting only the companies that matter most to their bottom lines. The technology also connects to CMS, CRM, marketing automation, online chat and web analytics programs.

Core to the Demandbase platform is a proprietary database that maps billions of network IP (Internet Protocol) addresses to a variety of business and consumer audiences. Demandbase can also identify businesses down to the exact company of the web visitor in real-time, and target and personalize content based on key attributes for that company such as industry, revenue, customer status, products purchased and more. Additional patents protect the proprietary methods Demandbase uses to uncover the millions of companies hidden behind ISPs (Internet Service Providers) in the public Internet registries.

“Customers and partners rely on Demandbase to deliver a new approach for targeting and personalization to improve marketing performance,” said Chris Golec, founder and CEO for Demandbase. “Securing the patent offers us more options to further enhance our technology and better protects Demandbase, our customers and our partners.”

Targeting based on the data in the Demandbase platform helps marketers that are frustrated by the limitations of web browser cookies; lack of reach, poor data quality and growing privacy concerns have hampered the success of these types of B2B marketing campaigns in the past. Demandbase’s use of network IP addresses to identify and segment web visitors solves these challenges, and provides marketers with a solution that connects to existing technologies and provides a consistent view of their audience throughout the customer lifecycle, from attracting the right companies with highly relevant advertising, to better engagement and conversion with more personalized web experiences.

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.

Media Contact
Margo Mendez-Penate
mmendezpenate@demandbase.com
415.228.3758