New “AI + ABM Inflection Point” Report From Demandbase and ForgeX Kicks Off Exclusive Partnership

(SAN FRANCISCO – April 29, 2025) — Demandbase, the leading account-based GTM platform for B2B enterprises, and ForgeX, the B2B market research and advisory firm, have released “The AI + ABM Inflection Point” report to commence their partnership for building the future of AI in GTM. The report’s findings reveal timely insights into how B2B teams are adopting AI in account-based GTM strategies, and where the adoption is still undercapitalized. 

According to the research, 91% of B2B marketers say their companies have adopted AI in some form to support ABM. Yet, only 52% are satisfied with their progress, and just 19% have a formal AI roadmap, underscoring the delta between AI use and AI optimization. This report marks the first initiative in a new exclusive partnership between Demandbase and ForgeX.

“Our partnership with Demandbase further enhances our ability to enable marketing leaders and practitioners with the research, frameworks, models, tools and community they crave,” said Davis Potter, Chief Executive Officer of ForgeX. “This partnership is aimed at establishing the benchmark for account-based excellence, further enabling GTM leaders and practitioners with the research, tools and community to strengthen their programs.”

One of the most significant takeaways from “The AI + ABM Inflection Point” report was that the greatest barrier to AI in ABM today is not a lack of interest, but a lack of readiness. Organizations are being held back by gaps in internal expertise, training and/or enablement, as well as challenges with integration. When asked which AI use cases would be most impactful for achieving ABM goals, respondents’ top three were capturing and analyzing buying signals (94%), research (88%) and predictive analytics for account selection and prioritization (87%). 

“This partnership is about more than collaboration—it’s a shared commitment to moving B2B go-to-market forward,” said Alicia Hale, Senior Vice President of Growth at Demandbase. “By combining Demandbase data, insights, and community with ForgeX’s research and strategic expertise, we’re equipping GTM leaders with the clarity and tools they need to close those readiness gaps and lead in the future of ABM. This inaugural report is just the beginning—we’re excited to raise the bar for account-based excellence together.”

Through their partnership, Demandbase and ForgeX will focus on creating thought leadership and certification programs while bringing their communities together to drive greater impact and engagement. All ForgeX paid research will be free to Demandbase customers during this engagement. By partnering with Demandbase, ForgeX will reach even more teams with important research and frameworks, like its Account-Based GTM Architecture™ framework, a blueprint for organizations to implement a best-in-class account-based GTM strategy.

ForgeX will present the full results of the “The AI + ABM Inflection Point” report at the Demandbase GO London Summit 2025, taking place on April 30 at the Andaz London (and virtually). Secure your spot here. 

About Demandbase
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com.

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