Demandbase Named Winner of San Francisco Business Times' Tech and Innovation Award

Company is Among Bay Area’s Leading Businesses in the Technology Sector

SAN FRANCISCO — May 16, 2013 — Demandbase, Inc., the targeting and personalization platform for businesses that sell to other businesses, today announced it has been named a winner of the San Francisco Business Times’ Tech and Innovation Award. The prestigious Bay Area award honors the most innovative technology-based companies in the region, with winners who are chosen by a number of factors, including companies that attract venture funding and growth capital, add jobs and transform every area of technology.

Demandbase was selected from 200 nominations and join two dozen other winners this year, including, Dropbox, Eventbrite, Glassdoor, Lithium Technologies, Marin Software, Uber, and more.

“The year 2012 was a big shift for our company; we experienced overall employee, customer and revenue growth, as well as expanded our technology solutions to help business marketers and advertisers achieve better results. This success was due to the innovative and hard work done by our Demandbase family – the staff, managers, customers, investors and partners,” said Chris Golec, founder and CEO of Demandbase. “We are proud to be recognized with these other technology leaders, who in so many fascinating and dynamic ways, drive technology forward and change the way businesses and consumers live their daily working and personal lives.”

The news comes on the heels of Demandbase’s announcement of a $15 million round of financing, led by Scale Venture Partners, with existing investors Sigma PartnersAltos VenturesCostanoa VenturesSutter Hill Ventures and Adobe Systems(NASDAQ:ADBE). This recent funding supports the company’s continued growth – having more than doubled its revenue year over year in 2012 and growth of its customer base by 70 percent – to support an increase of its online ad targeting and website optimization platform that improves both B2B marketing and sales effectiveness. Demandbase customers include leading companies Adobe, HP, Dell and Informatica.

“In the Bay Area, innovative companies rise to the top – Demandbase’s win in the San Francisco Business Times’ award is a true reflection of this,” said Bob Spinner, managing director at Sigma West and an investor in Demandbase. “Because Demandbase pushes the innovation envelope in delivering its promise to business marketers, we expect the company will continue to be recognized for its success.”

Demandbase is a company that helps drive the job economy in San Francisco, having seen 103 percent growth in employees in the past year, and expects to increase its employee base by 20-25 percent by the end of 2013.

To learn more about Demandbase and career options at the company, go to

About Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit

Media Contact:

Jennifer Conway