Demandbase Named to JMP Securities Hot 100 List of Best Privately Held Software Companies

Company’s Leadership in B2B Marketing and Real-Time Personalization Recognized for the Fourth Consecutive Year

SAN FRANCISCO — May 23, 2013 — Demandbase, Inc., the targeting and personalization platform for business to business marketers, has been named to JMP Securities’ “Hot 100: Best Privately Held Software Companies for 2013 list for the fourth straight year. Issued in May 2013, the list profiles 100 of the leading private companies in the software industry as identified by the software research team at JMP Securities, a full-service investment bank.

The ‘Hot 100 list is selected each year based on the evaluation of multiple criteria, including financial growth, products and services, quality of leadership, customers and market potential. Demandbase was chosen among thousands of companies, based on the adoption of its targeting and personalization platform, which uniquely identifies companies wherever they are on the web, providing marketers with the ability to target customers with personalized advertising and relevant on-site experiences. This enables sales and marketing teams to align programs and take actions that move accounts more quickly to revenue.

“We’re thrilled to be named on the JMP ‘Hot 100′ list for the fourth time, a testament to the industry’s acknowledgement around our continued efforts to help companies make the very most of every marketing dollar spent,” said Chris Golec, founder and CEO of Demandbase. “Given our recent $15 million round of financing and Q1 growth, it’s setting up to be another great year.”

Demandbase’s visitor identification solutions include website optimization plug-ins for existing marketing and sales technologies — including web analytics, content management systems (CMS), marketing automation, chat and customer relationship management (CRM) — to uncover and provide actionable attributes about a company or account in real-time. Since 2012, Demandbase has connected to 25 new technologies with partners who are leaders in their category, such as Adobe, Drupal, Ektron, Eloqua, ExactTarget, Google Analytics, Marketo, Salesforce and more. Additionally, the company recently introduced Company-Targeted Advertising, enabling B2B advertisers to target display ads, without the use of cookies, to specific accounts and relevant audiences with zero waste. Customers adopting the full platform can coordinate and measure relevant engagements across the customer lifecycle, connecting advertising to site engagement to sales pipeline and revenue.

In addition to being named to the JMP Hot 100 list, Demandbase was recently named a winner of the San Francisco Business Times’ Tech and Innovation Award.

About Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit