Demandbase Named a Customers’ Choice for Account-Based Marketing Platforms in Gartner® Peer Insights™ Report.

Vendors Recognized as Customers’ Choice Meet or Exceed Both the Market Average Overall Experience and the Market Average User Interest and Adoption.

(SAN FRANCISCO – June 12, 2024) — Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announces it has been named a 2024 Gartner® Peer Insights™ Customers’ Choice in the Voice of the Customer for Account-Based Marketing Platforms. In the report, Gartner notes that ABM platforms, like Demandbase, “provide an array of capabilities to help B2B teams drive high-functioning ABM programs throughout the organization.” This year, 72 verified end users of Demandbase One™ offered their insights and 96% said they would recommend it to others as of February 29, 2024. We feel this customer distinction complements Demandbase’s earlier recognition as a Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms. 

“Nothing matters more to us than how our customers feel about using our platform, and the success they’re able to achieve with it,” says Alyssa Opella, senior vice president of customer experience at Demandbase. “As such, being named a Customers’ Choice on this report yet again is a great honor. We strive to continue rolling out innovative capabilities that anticipate the needs of our customers, like we did recently with our Multiple Buyer Journeys, and to keep delivering first-class technology with a top-tier experience.” 

The “Voice of the Customer” report includes numerical ratings for Overall Rating and four category ratings in each vendor summary. Demandbase received a rating of 4.7 out of 5 for Product Capabilities, 4.5 for Sales Experience, 4.6 for Deployment Experience, and 4.7 for Support Experience. 

“Demandbase has truly become a partner, more than a vendor. They have our best interest as a company on their minds at all times. From best practices to other suggestions, they are always there to help…Demandbase is not only a marketing tool, but it’s also a great sales resource.” Software Enterprise, May 20, 2024 (Read the full review)

The “Voice of the Customer” synthesizes Gartner Peer Insights’ reviews into insights for IT decision-makers. In the ABM platforms market, Gartner Peer Insights published 353 reviews and ratings in the 18 months ending February 29, 2024. Demandbase was one of only two providers to be recognized as a Customers’ Choice, which means the company had to meet or exceed both the market average for Overall Experience and the market average for User Interest and Adoption.

To learn more, please visit https://www.demandbase.com/resources/report/gartner-peer-insights-customers-choice-2024/ or read the related blog post https://www.demandbase.com/blog/2024-gartner-customers-choice-abm.  

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Demandbase Named a Customers’ Choice for Account-Based Marketing Platforms in Gartner® Peer Insights™ Report. Learn more: https://bit.ly/3XhgKqE

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About Demandbase
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

Media Contact
Kristin Hege
PR@demandbase.com
480.540.6496

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