Demandbase & LivePerson

Demandbase Creates Real-Time Business Identification Application for LivePerson’s Intelligent Engagement Platform
Application Improves Online Customer Acquisition and Retention Programs for B2B Companies

SAN FRANCISCO, CA and NEW YORK, NY — June 8, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, and LivePerson, Inc. (NASDAQ: LPSN), a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced the availability of a new application built on LivePerson’s platform that combines real-time business identification with live chat. The Demandbase Business Identification application, when integrated with LivePerson’s intelligent engagement solutions, provides B2B companies with an enhanced set of actionable data to improve online sales and support efficiency, enables routing to the most appropriate agents, and customizes engagements for existing or target customer accounts.

The Demandbase Business Identification application provides businesses with the most accurate, real-time information about a website visitor’s company, including industry, size, location, revenue and customer status. LivePerson’s robust rules engine leverages this data to prioritize and connect specific visitors with the appropriate live agent to qualify leads, drive purchase decisions, or deliver an optimal support experience. For instance, this company specific information can be used to route chats to agents with particular industry expertise, or to individuals responsible for a specific account. The application does not use cookies, and the data resolution is performed in milliseconds. Together, LivePerson and Demandbase increase traffic conversion rates, improve lead quality, boost agent utilization and optimize customer satisfaction for organizations serving high-value business prospects and customers.

LivePerson has enabled some of the world’s leading brands to significantly increase online conversion rates and improve online marketing and customer acquisition efforts,” said LivePerson Head of Marketing Kelly Ford. “The actionable intelligence provided by Demandbase’s application gives our clients, such as Adobe, the ability to further optimize their online marketing efforts and make engagements with site visitors even more meaningful and impactful.”

“Adobe’s web site is a critical link to our customers,” said Blaire Hansen, Director of Web Strategy, Adobe Systems. “Chat capabilities have offered an additional channel of communication that is often preferred. Our pilot of the Demandbase Business Identification Application for LivePerson is exciting because it will allow us to more effectively serve customers in all segments of our business.”

The new application leverages Demandbase’s Real-Time ID service, which accurately identifies more than 200 million web visits each month. The service is built on Demandbase’s cloud-based Business Resolution Platform, a proprietary data cleansing and business correlation engine that uses a broad network of structured data providers along with crowd sourced data and explicit feedback loops from hundreds of millions of web visits from over 2,000 B2B websites. The combination of multi-sourced data, overlaid with accumulated business intelligence, gives Demandbase a unique ability to identify business traffic and deliver that information in real-time.

Demandbase Business Identification Application integrates with LivePerson Intelligent Engagement solutions, which enable websites to drive more efficient use of agent resources and have consistently proven to deliver a 20 percent increase in online sales, at a lower cost per incremental order, than any alternative communication channel. In addition, LivePerson customers have also proven to attain dramatically improved customer satisfaction scores, in ranges that far exceed any other human-assisted channel. Utilizing a sophisticated rules engine, LivePerson solutions enable businesses to identify, target and intelligently engage online visitors to drive desired sales and service outcomes.

“The partnership with LivePerson illustrates how Demandbase’s new Real-Time ID Service can be integrated with proven technologies to make them work even better,” said Chris Golec, CEO of Demandbase. “This Business Identification app will help LivePerson customers get better return from their investment in live chat. We are excited about how our unique data and real-time delivery can empower Marketing and Sales people to get better results from the various CRM, Analytics and other marketing and support tools they are already using.”

To learn more about the Demandbase Business Identification application on LivePerson, please visit the app listing in LivePerson’s application marketplace at

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

Media Contact
Margo Mendez-Penate